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THE NEW ELUMEN

COLOR DIFFERENT.

EXPERIENCE A DIFFERENT WAY OF CREATING COLOR.

A different direct dye system.

Stunningly different result.

A different creative inspiration.

Trust in your own genius.

Follow your instinct.

You decide what works.

LET IT STAY. OR LET IT GO.

ELUMEN

The original.

Long lasting. Made to stay.

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ELUMEN PLAY

The new kid.

Semi-permanent. Made to fade.

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ELUMEN CARE

The new generation.

Color Care. Made to perfectly match color.

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